Waterfall development is just a step by step process that says marketing rights are requirements of what the product should do.

Demand went down.

And now we move up to the our item.

What? You really threw it away?

Well, what then happened over the last 50 or 60 years, is that goods have become commoditized.

Ethiopia's small farmers.

Totally New Product

This is only true for normal goods.

The discount would be 3 dollars.

Well, I sort of...

The goods are exempt from taxes.

Now, I think that's a simple choice you need to make right now.

Don't touch the goods.

Do you want to require attribution?

I think the real questions start with what type of product do I have.

That's not bad. I mean, you know, considering' marmalade.

eleven, 1 2, 1 3 sixteen, 1 7, 1 8, 1 9....

Item SS4G

661 00ZBG large size floor runner.

He sold his goods at a sacrifice to close down his business.

I think it's because we switched to water, but

These are truly the best products.

Customer lifetime value is exactly what is says.

Your valued items are not junk.

But then along came the industrial revolution, and then goods became the predominant economic offering, where we used commodities as a raw material to be able to make or manufacture goods.

It wins or loses at that point.

Froogle

The next piece was the Bus Dev.

COGS were that.

And not antiques. I want to know how many of these things are still in production.

Actually, it's a spoof. It's not a real pharmaceutical ad.

They're not.

Our new product development efforts must be done from the end user's viewpoint.

We used to build startups by managing processes.

That's the percentage off times the product in question, times the price, the non discount price of the product in question.

I gather information about the quality of goods.

Now, one word of caution.

How would you delight these customers?

First, the famous failure.

A commodity thing, an oil well...

All you care about is selling the war.

We're image consultants. We change the way people see products, companies, people, that stuff.

Thinking about the 2 x 2 matrix on the last slide, a real question for you is how does your product get to the customer?

What specifically does your company supply?

The goods were advertised on TV.