So for some industries, distributors play a pivotal role in the distribution of the product.

Sell, sell, sell.

Sell off what we have. And then....

Quite an idea of yours... selling dealerships for cars that don't exist.

This was an exhibition at the Museum of Modern Art.

What do you sell?

And then the next question, obviously, is who are they selling ads to?

But this is, of course, an optimistic scenario. Let's think of other scenarios.

And the reason why they're the sell side is because they're always selling you stuff.

He could also be a Bible salesman.

And their value proposition, as even they realized later, was pretty unclear.

How much product do you have on hand?

Sold

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If it turns out you're right, we could sell dealerships now, which sounds crazy.

He's going to be selling Nerf footballs.

My dad sells tractors.

The shop had sold out its stock of that magazine.

In a physical channel, a direct sales force are sales people that work for you directly and typically sell directly to the end user.

Anything from the trolley?

You'll get it. This is a consignment operation.

We call it a select opportunity .

This is the PC guy over here.

And so I had a total expense or total cost of goods sold of 1 million.

Our liquor license!

What's so awesome about a queensize futon sale?

This guy is a Bible salesman.

Where it said, this is the Mac guy over here.

And they'll essentially come up with some price, which is essentially as high a price as they want do a high price because obviously as a company,

You ready to be a salesperson?

But this still works out, right? I'm still making more money.

He's like, you know what, we have to match his prices.

And that's better than what you get out of treasury bonds.

So that's what sell side means.

October is inventory time.

Cell phone salesman.

Just sell what's in your contract. Get us out of that business.

What kind of margins you should have or the profits?

By the way, the how many is a classic question, and the answer is it depends.

Really?

Right?

Is this a business? Are you selling Freedom Boxes to make money?

Anything from the trolley, dears?

That's strange.

Apple did a great series of ads about this.