And so, for any given price point, the demand would increase.

And so if income goes up for this laptop, the demand will increase.

So, income goes up, then that increases demand.

And so, it would increase the demand.

Treasuries.

All of these activities are designed to feed the sales model.

The demand was brought down by increases in imports.

There has been an explosive increase in the demand for labor.

It's a big idea.

We're not talking about a particular quantity of demand.

If someone did this enough, then this would increase the supply of apples here so supply would increase in this market and in this market the demand will increase because there's someone who keeps buying in this market and selling into that market

It raises supply because some people maybe just took some of this cash and deposited it.

Additional imports of American beef are planned to meet rising demand.

Demand for housing near Tokyo skyrocketed.

You know, 20 years ago, some of the most amazing brands were built in the early days of cable, that met these new niche content demands from consumers.

And in value proposition, the goal of this is to find out that minimum viable product.

If we lower the price, the quantity demanded will go up.

By now, you're intimately familiar with the business model canvass.

As other countries become richer the demand for these pharmaceuticals is going to increase tremendously.

And anytime there is less of something, that creates a price rise.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So then that allowed more people to bid on homes.

So, it would shift the demand curve to the right or it would increase demand.

So on day one, these were their initial hypothesis coming into the class.

As the demand increases, prices go up.

Now you can see some of the reasons why I'm optimistic.

Now if you remember we started here on the left. We didn't earn and paid media.

The number of tourists has increased greatly in recent years.

Many companies have huge databases of customer information.

Well for the price of anything to increase, what has to happen?

As the demand increases, prices go up.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

If we talk about an actual quantity, we should say the quantity demanded.

If they read newspapers, tech journals, or listen to radio or television, that is I want to match my demand creation activities to what I know about my archetype.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

And my argument there is that's normally the case.

Apple is one of the few, truly cares.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Let me write that in green.

If we just prolong the trends, without any real advanced analysis, to 2050, there are two things that can increase the energy use.

Where on the other extreme, the complexity of selling toner over the web. Incredibly simple.