One is existing market.

Or another way of writing it, it's change in y over change in x.

There's a World Bank, arms dealers and a United Nations.

When I increase x by 2, I increase y by 1.

And so, that information is so crucial, because they are able to also send money back that's feeding these markets, and telling their families about the outside world.

Change in this case means extinction.

So you see, the election four years ago wasn't about me. It was about you.

The troll market! The troll market?

So, our sales curve in an existing market literally should be one of taking shares.

Varies

And so you could see multiple customer segments, multiple value props, multiple revenue streams this is a somewhat complex multi sided market.

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

And we're seeing a shift powered mainly because of information technology a shift in market dominance towards the emerging markets.

I'll focus on the market development for 1999.

We're going to go after these set of usuals specifically, and oops, you are wrong.

And the key to that is a philosophy that we call modern markets for all.

We call it Cool Carpet.

The strengthening of competitiveness on export markets is an urgent need.

I'm going to charge 1.70 per cupcake.

The process is feeding on itself and becoming, I guess, autocatalytic is the word for it when something reinforces its rate of change.

As an investment banker, I'm in the cross flow of information and the changes that are taking place in capital markets.

Another is where you take a segment or re segment an existing market.

If something is linear, then the change in y over the change in x always constant.

So I'm gonna release some e book,

The stock market is often called a dangerous one.

It turns out that the type of market changes everything.

That one? Is that one the best?

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

And now we just have to figure out the slope.

They say, that is unbelievably expensive.

Now what does that result in their valuation, or in terms of their market cap?

It always comes back to the duck.

It's a bit technical.

And that business is agriculture.

And if you really want to see the difference, you look at the toilet over here.

Like its agriculture,

Now, it turns out that what the hockey stick really represents are startups in a new market.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

So different cities around the world treat their waste water differently.

And what is interesting about these situations, is the unpredictability of them.

It might be a very slight change, but change is change.

But either way, we now know the slope.

And that urbanization is extraordinary, accelerated pace.

Currency and bond markets are relatively calm.

So when they took a look at this day one canvas, the teaching team first said