(Laughter)

It's the same in marketing.

If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term consumer and get behind the people who are doing stuff.

The consumer price index has been fluctuating wildly.

Think twice before you have that bottle of wine.

And the idea is a simple, simple idea, which is the fact that the consumer has moved from a state of anxiety to action.

But then you lose control of it.

Cost of Goods Sold.

One is that Frito Lay figured out this liquidity thing with their consumer.

and say, Where does your stuff come from? They say, Suppliers.

And where does it go?

And I know that consumers are becoming more conscious, and they are going to start voting with their wallets, and they are going to change the face of business and finance from the outside, if they don't do it from the inside.

Then it should be plainly legal for Russell to make a remix,

And I think more and more people are also asking

Then the actions have two new types of clauses.

I really want to understand what's the cost structure to operate the business.

The third of the four laws of post crisis consumerism is about durable living.

(Laughter)

How do we change behavior?

So whenever you have a discussion on the things that may or may not drive inflation it's important to weight them by these weightings that the CPI gives them to actually figure out what the actual impact on how we measure inflation really will be.

What is the objective?

Marketing reduces things. Marketing simplifies.

The consumer society is what you need for the Industrial Revolution to have a point.

Many consumers rose up against the consumption tax.

We've mentioned the health, but it needs consumers to buy into it.

And the one that people report whenever they say the CPl went up 2 , they are actually referring to the CPl U.

Technology can channel energy into work, but it can't replace it.

The fasten action has a consume clause, saying it consumes resources and once it uses them, they're gone forever.

And increasingly, everything that people buy, every consumer product, in one way or another, can be personalized.

We see that play itself out with empathy and respect.

They're not.

Hi.

I am the perceiver of thoughts, of emotion, of time, of actions, of reactions, of interactions, of change, of hope.

Although they should be close to each other if they really are indices for measuring the general level of prices.

The fourth one.

Please, please, stop referring to yourselves as consumers. OK?

The same thing applies to the costs for infrastructure.

I want to change what twentysomethings are doing and thinking.

Tropical rainforests produce oxygen and consume carbon dioxide.

Moreover, we're afraid that technology has altered our very assumptions of cultural consumption.

Now they get three apple cubes.

That's 58 billion dollars.

They have complete creative freedom, and we believe these new storytellers are going to lead to a much better place. And what's interesting is how consumers are reacting.

We're going to go through four value shifts that we see driving new consumer behaviors, that offer new management principles.

That's where they recruit from. That's where they get their power and strength.