And then, how much am I making from the business now?

This is really important to pay attention to, because so many people say, oh, a company made this much.

But here you see it means very, very different things.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Our interests clash with theirs.

Minus 500,000.

So let's just think about this a little bit.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Kill the goose that lays the golden eggs.

A benefit to both our worlds.

I'll just abbreviate that as Nl.

So what they do is they just take your earnings number and you divide by the number of shares.

Go ahead, eat.

We'll see how to use cryptography to manage passwords, and user accounts.

And when people talk about earnings of a company, this is what they're talking about.

And that's my dad found that.

I realized that for the greater good, I had to let him go.

But anyway, here I want to figure out what is my return on asset?

And that's what these brands did.

FDlC insured.

The rewards would be... enormous.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

And let's say, assume if I inherited this million dollars, I didn't finance it.

So what's the profit going to be? So let me write this down.

Both of them are equilibriums because neither of the players can benefit from switching to the other strategy.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

The taxes will be 153,000.

I'm not a charity commissioner.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

It's also important to think about what the benefit is.

So now look at the different lens.

Peter The greatest benefit to all.

Over here, this axis right here is going to be the selling price,

That actually brought the entire search industry from on its way down to being one of the most profitable parts of web commerce.

And so it's very important for those researchers that we've created this resource.

Science comes first, but business comes a close fucking second.

It is to his advantage.

We're better off without the TPP

There is no doubt about what they have done.

And this is, I think, a perfect example of what Robert Wright was talking about in those non zero sum things.