The deal.

Examples are non public technology like the Coke secret recipe, or your proprietary customer list, or some kind of algorithm or formula you didn't want to patent.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now if you remember we started here on the left. We didn't earn and paid media.

The agreement was...

Agreement?

The details of the agreement are set forth in the contract.

The details of the agreement are indicated in the contract.

Now, there are all kinds of things that we architects need to learn how to do,

Now we finally come to the last part of the business model canvas.

Right, come in and we'll sign the papers.

Damn contracts.

Not according to the contract.

Yeah. I've got a contract!

What deal?

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The data isn't gathered.

So, very quickly, when President Obama said,

Your contract's been canceled.

I want it in writing.

Katric Arks?

Those are the terms.

What kind of contracts?

Please take a look at the contract...

This is Ned Ryerson, my new insurance agent. I'll say.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.