Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

In companies do you know how much each individual department can sign off for?

Set a price for this item

I could actually price on specific customer segments or on features I know they need.

Let's take a look.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

Just get bauer cleared.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

But how do you think about pricing itself?

What was the market size? What share could you take?

That's a mistake.

Here's how it is. It's the fixed price.

But there are two types of prices.

And you know that it's going to be 100.

The stock market is a real time market.

So if I had one closing and modest suggestion,

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

As we said, the same with pricing.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

And you will see later that pricing is a tactic.

Is it a license or subscription model?

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We'll just add a markup that is a profit, and therefore we have a price.

There's no haggling.

Preston promised his car would sell for 1,000.

Last point, last graph.

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I kind of feel Jensen is trying to scream at us and say, Look, this was a big deal.

That revenue model is different than the pricing tactics.

I'm going to talk about two stories today.

Especially given wall street's recent financial difficulties.

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It's very simple. It's cost plus markup.

How hard can that be?

One is fixed prices.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

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