One is existing market.

This is a world of atomized capitalism.

So, our sales curve in an existing market literally should be one of taking shares.

We're going to go after these set of usuals specifically, and oops, you are wrong.

When they get a hankering for some treats, we actually allowed them a way out into a little smaller enclosure where they could enter the market.

Tracton, New Jersey.

And they had a third, prospective kite surfers, and though I don't think they were this young they were actually trying to understand how to segment their market and what their specific performance needs for kite surfs were in each segment.

Let's go back to traditional farming.

After a lovely little lady, in a lovely little city, in a lovely little colony...

There's two essential ways of doing that, if we carry on this brand theme.

And so now you could kind of see the power of the canvass.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

It seems that our little friend here remembers the market sounds and voices.

We must feed three billion people in cities.

And product market fit just simply says what is the match between what you are building and what customers need and want, and who are those customers.

We have Hubway here in Boston, the Vélib' system in Paris.

This innovation is at the heart of the transformation of American agriculture, and the rise of Chicago to a global market, agricultural market, superpower from where it was, a small regional town.

The shrinking of the domestic market has been blamed on inflation.

The troll market! The troll market?

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

A small village grew into a large city.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

There is a type of startup in what we call a new market, and we'll be describing new markets in the Customer Segments lecture.

Where?

My friends in North Korea said they cannot live any more.

Kano, Salaga they were all there.

How are we going to do these attacks?

So we said, let's start with that neighborhood cell.

like you would be on a big stage where the artist is high up.

So 13 20 (or 13 20) ...

But in most teams if they are technology driven, they tend to start on value prop and most teams if they happen to be marketers or business people, happen to start with the customer segments.

A small town lies between the big cities.

It is actually a business venture.

So when they took a look at this day one canvas, the teaching team first said

When you went into the cities, train stations, markets and alleyways, you found lots of dead bodies.

Maybe if I do it on a small amount,

Slave market?

Gentlemen, welcome to the troll market.

Ethiopia, Mongolia.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Segment

Segments

Segmented

Let's take a small segment of this, of this unconnected world, and call it the education market.

Our city is rather small in comparison with Tokyo.