So I've done this series of presentations about housing.

It's not about low cost.

The goal of Tesla has always been to have a sort of three step process, where version one was an expensive car at low volume, version two is medium priced and medium volume, and then version three would be low price, high volume.

Then auctions like eBay are another example of dynamic pricing.

But the price went to 140 dollars from 500.

Here.

Next thing I learned from Steve Jobs is

Price

It has been made possible, by the way, for certain other different reasons.

So I would shift the whole supply curve would shift to the left.

Well, I won't define the vehicle for you, but I will define the cost for you.

And there is a little bit of a negative feedback, if price goes up.

If other ebooks' prices go up, now all of a sudden my ebook, regardless of what price point we're at, at any of the price points, my ebook is going to look more desirable.

How could you have prices that kind of move?

Can you give me a better price?

Dynamic pricing is exactly what it sounds like.

You would be correct that Company B was cheaper.

And we see that the last trade here was for 2.58.

It is a complement. WRlTING

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

What is the price?

So the first one I'd like to parce is the idea of market value.

Whenever you hear things like book value, and I've done a couple of videos on book value versus market value, but the book value is essentially what you have on your accounting books.

The price of this car is very high.

I could actually price on specific customer segments or on features I know they need.

You can learn about your own mosaic.

In companies do you know how much each individual department can sign off for?

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

That was a bit of a diversion.

And we saw that.

And don't worry about getting top dollar.

And this is very relevant to what's going on in the world today.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

And luckily for us, it is a fairly intuitive idea.

It becomes 10 times worse when housing prices are flat.

So let's say if this was on our books.

And so what would happen if the price of a related good

Alright?