If it had 10,000 shares, and actually both of the shoe companies had 10,000 shares, then the market is essentially valuing the equity of Ben's shoe company at 215,000, even though the book value of the equity was 135,000.

The other idea is mark to market.

What's going on in Nigeria? A couple of things.

No matter how bad it was economically, he always got himself paid.

I think that's what I wanted a write here, market value of equity.

Market capitalization.

So let's call that market equity.

Well I would have 50,000 left over.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Maybe if I do it on a small amount,

The troll market! The troll market?

And then, that gets you to the market value the equity.

In this market?

Unfortunately, many of us in this room are supporters of capitalist policies and market forces.

But our total assets, or the market's perception of the total assets of the company, are essentially what it's willing to pay for the equity plus the liabilities, so the market is saying that Ben's assets, the assets in that company are worth 220,000.

Now what does that result in their valuation, or in terms of their market cap?

Masses of people are more likely to write a 140 characters than a 1000 words.

It's the share price times the number of shares.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

I mean, go see a doctor or come back after six months, and then this happens as a way of bridging the technology competence.

In fact, China makes goods for markets all over the world, including its own, thanks to a combination of factors its low costs, its large and educated workforce, and a flexible manufacturing system that responds quickly to market demands.

The USA is a good market for Japanese products.

Philanthropy is the market for love.

The stock market is often called a dangerous one.

It turns out that the type of market changes everything.

Xigi is a new community site that's built by the community,

So 26 minus 23 is equal to 3.

So I made 50 off of this trade.

Slave market?

That one? Is that one the best?

By the way, what market type are you in?

So I'm willing to give you 1 billion for those CDOs.

Or another way of viewing it, is that this is the market's guess, or you could call it the market value of the equity.

But that's the only place where price matters.

And all of that's great, and it's fine.

Let's say in one part of town, there's some type of a market.

And I'll do a bunch of videos on margins in the future.

The mayor's having a fundraiser.

An Orion slave market.

This is 120,000 in equity, market value of equity, he has another 105,000 in liabilites.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

Japan's rice market is closed to imports.

I will go to the market.

One per company. That's not it.

Ben has actually done a good job of saying the market value of his inventory, the market value of his equipment.