And competitors, there's many if you're wrong but very few if you're right, and your risk is that you get the market and product redefinition just wrong.

London developed into the general market of Europe.

And in fact they created an entirely new market that solved problems that customers didn't even imagine until they actually saw this new device.

Ann said, We can think of startups' value propositions of having 2 forms.

Ben has actually done a good job of saying the market value of his inventory, the market value of his equipment.

The ECX Edge pretty much creates the entire ecosystem in which the market will develop itself.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Maybe if I do it on a small amount,

The troll market! The troll market?

And our search for this has taken us to the market, the farm and to the spice cabinet, because what we've discovered is that Mother Nature has laced a large number of foods and beverages and herbs with naturally occurring inhibitors of angiogenesis.

In this market?

We did exactly what we did in the large corporations.

Now what does that result in their valuation, or in terms of their market cap?

(Laughter) (Applause)

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

So what are the signs that things are fundamentally changing?

Philanthropy is the market for love.

The stock market is often called a dangerous one.

It turns out that the type of market changes everything.

This is not a five minute pitch.

Slave market?

That one? Is that one the best?

By the way, what market type are you in?

So it's not just hunters in Central Africa.

Nothing's been touched. It's all like I found it.

And all of that's great, and it's fine.

Let's say in one part of town, there's some type of a market.

And I'll do a bunch of videos on margins in the future.

The mayor's having a fundraiser.

An Orion slave market.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

At two percent, you start seeing them on the roads everywhere.

I will go to the market.

Well. you see right there, you have various political motivations and antimanipulistic sentiments to set forth.

Costco has detected a dangerous fugitive in aisle 16,702.

Another is where you take a segment or re segment an existing market.

The value of this debt is 100,000.

One is existing market.

Cities are where most of the wealth is created, and particularly in the developing world, it's where women find opportunities.

City name of geographic location.

But we'll talk a lot more about that when we deal with real examples.

That gives us 120,000 market cap

Black Market.

Maybe I know a whole new market.

The stolen car was found in the parking lot.