As we kept talking about earlier, market size.

And by the way, if you could find products that solve needs, your total available market as you'll see later is huge compared to I solve specific problems.

And in the next video we'll think about how the market is actually valuing the business

There is a type of startup in what we call a new market, and we'll be describing new markets in the Customer Segments lecture.

Wait a minute... It is a myth?

He explained his position to me.

So we need something to be able to explain that.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Maybe if I do it on a small amount,

The troll market! The troll market?

You'll never see this in a calculus class, but I just want to make a point here.

Explain to him the difficult situation you are in.

The same explanation is true of that case.

In this market?

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Now what does that result in their valuation, or in terms of their market cap?

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