It turns out that the type of market changes everything.

I think I found a bug!

One in seven Africans is a Nigerian, and so everyone wants in to the mobile phone market in Nigeria.

And a 15 return would be great.

This is an ad that shows some of the shall I say, youthful exuberance of Apple.

And competitors, there's many if you're wrong but very few if you're right, and your risk is that you get the market and product redefinition just wrong.

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Several more companies are moving to enter the lucrative pet food market of the country.

The market was flooded with imports.

Agent Sherman, we are going into the troll market.

And remember, just as you're focused on innovation, most incumbents are focused on innovation.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

This is a better return on investment than the stock market or anything else that I know of.

They can engage officials at different levels, and they can give kickbacks, or they can give bribes to them to ensure that they can continue to engage in these market activities.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Maybe if I do it on a small amount,

The troll market! The troll market?

Looking at the Business Model Canvas, fill in the box where your product would go and then fill in the box where your market would go.

Markets were also very important because what happened was you began to have private wealth.

Is this new model available on the market?

Is this new model available on the market?

In this market?

So this is a local person potentially deciding whether to enter the babysitting market.

The market is glutted with cheap imports.

Now what does that result in their valuation, or in terms of their market cap?

And they might be aware that they would have to fund vetting and training if they wanted to go into that market.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

Car travel is underpriced and therefore we over consumed.

If they're charging 5,000, the best way to enter a market is to charge 4000.

Today 2010, in volume, when we come to market, it is eight cents a mile.

And if there's enough demand to satiate that new capacity, maybe they will get a better return.

Philanthropy is the market for love.

The stock market is often called a dangerous one.

Let me tell you where it is again, if you didn't watch the last video, is khanacademy.org downloads cupcakes.xls.

Japan's rice market is closed to imports.

Slave market?

That one? Is that one the best?

By the way, what market type are you in?

And all of that's great, and it's fine.

Let's say in one part of town, there's some type of a market.

And I'll do a bunch of videos on margins in the future.

The mayor's having a fundraiser.

An Orion slave market.

The other favorite, if you like, solution for me is the creation of green carbon markets.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.