Well, the need to avoid these huge risks and tremendous losses

So it's not just hunters in Central Africa.

Is where I grew up. 'Tis a hidden city.

You have (Laughter)

It says that the rich are always sitting on the shoulders and survive on the shoulders of the poor.

And in fact they created an entirely new market that solved problems that customers didn't even imagine until they actually saw this new device.

Tom isn't accustomed to city life.

Tom isn't used to city life.

Tom isn't used to living in the city.

Here, I deliberately chose this because it is a man buying a vegetable.

His idea was not about developing a greater city, but to place gardens and smaller satellite cities around it.

My story starts in the city of Nijmegen in the east of the Netherlands, the city where I was born.

So, I can go ahead and look that thing up.

These mosses are taken from the forest they're used by the floriculture industry, by florists, to make arrangements and make hanging baskets.

But think about where the world is today.

So the first one I'd like to parce is the idea of market value.

It's a fantastic example of how technology is creating a market for things that never had a marketplace before.

His vision was realized around London.

A place like Chicago has really reached kind of a level of international stature.

And I was the product of a working class community.

Some of the famous early computers were being built in my hometown of Urbana, the birthplace of HAL 9000.

It's common. It's fresh.

And it was a speaking event in front of groups of entrepreneurs from around the world.

It's every seven days.

For the last three years I host a syndicated radio show.

Imagine that.

In the city, large quantities of garbage are being produced every day.

So seven years later, we've developed so that we've got advocacy, instigation and implementation.

By the way, what market type are you in?

Let's take a small segment of this, of this unconnected world, and call it the education market.

I was born in 1944 in Brazil, in the times that Brazil was not yet a market economy.

We can do this.

Urbanization is encroaching on rural life.

And so they went on, and they began to trade, and they began to do things in the market that would ensure their own survival.

How much time does it take to get from A to B?

Many students live in the suburbs of the city.

It's great to be here as a mayor.

You will soon be used to living in a big city.

So I don't buy it on two counts.

We're already an urban planet that's especially true in the developed world.

He was elected mayor of the city.

And traffic planners all around the world have tried

And, as in Russia, they are drawn together into towns and cities.

Most of the population growth of the next 50 years will be in cities.

With the trains coming in to urban hubs, they can carry pollen with them, very light pollen, and it's just a big supermarket in the city.