They're a little valuable.

Now what's our mantra of this day and age I wonder?

In this case, you're saying that the equity in this company is worth 189,000.

Here.

18.Rare diseases

I wonder if it's worth it.

Because I am much older, much cleverer, and much less valuable

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

But the present value, what does that mean?

Not so in Italy.

And economics is very interested in scarcity.

And we'll talk a little bit more about assets and enterprise value, and there's a little bit of a nuance there, but essentially the company itself.

But few of them are worth reading.

Oh, they're similar businesses.

How is she gonna be valuable?

Let me tell you about a truly magical algorithm called value iteration.

A book worth reading is worth reading twice.

We just made it explicit.

So what can we do?

I want to tell you about another disorder.

And my brother and I were raised with all that you really need

Worth zilch.

It's worth twice as much.

It is.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

If a thing is worth doing it is worth doing badly.

The movie is worth seeing at least two or three times.

These books are worth reading at least once.

Next thing I learned from Steve Jobs is

It is the ultimate scarce resource, the one planet that we share.

Is there any hope whatsoever?

And these are no longer in production, so you have real collector's items.

What are you talking about? Rare coins.

They are often quite egalitarian.

A diamond is for everyone sends the message that diamonds are everywhere, which means they're not rare, and if they're not rare, they lose their status.

And I'll do a bunch of videos on margins in the future.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So this is real estate, or building.

This is 5 million.

But, are we comfortable with that?

The next element is the fact that

What values do you use to judge?

It's really not worth it.

Worth fighting for.