ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

I get it, I understand who my customers are, and then I figure out what earned and paid media

For us, a ride on a metro.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

Uh, the ex Mrs. Franklyn.

Scotch and water. Why did you answer that ad?

Our billboards celebrate naked children in underwear.

Dickie Calloway is only a working actor because he is a dick!

Yes, we we're sponsored by a company called Rix Telecom.

I used this example for a web mobile channel but it's similar for physical channel.

Do you post ads?

Advertisements, and media in general, plays a big role in this. Each of us in the U.S. is targeted with over 3,000 advertisements a day.

It was very actually, it was a very good study, and got me a job in an ad agency.

That's an interesting ad.

Marketing, sales, and then G amp A you'll sometimes see.

But yesterday the city called them and said,

Not talkative, either. Advertising executive, maybe.

When I was him back then,

Do you understand how much this system slows down the pace of this game!

I

You know, that's not a big deal to accomplish.

I'm not a fan of PETA, but I think this is a great ad.

He ran an ad in the paper.

I have come in response to your ad in the paper.

Well that seems like that would be the last step. Then you're done.

He's just really hoping that boots up and, you know ... (Laughter)

And so in our search results, we never accept payment for our search results.

(Video) Morgan Spurlock

And so hiring a PR agency is a paid demand creation activities.