And I see the newspaper ads and TV ads and...

We're going to assign a paralegal from our accounting department...

Advertising.

An African economy can be broken up into three sectors.

Sucking up to ad execs.

Departmental

It is from advertising that a newspaper earns most of its profits.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

More than 80 percent of Ivory Coast's development went into the modern sector.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

In fact for 30 40 years this was the canonical model for how to build startups and we'd say marketing, well, we understand.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Wide is the gate and broad is the way that leads to destruction.

(Laughter)

And so plastic comes from oil, so I phoned up BP and spent a good half an hour trying to convince the PR office at BP that it would be fantastic for them if they flew me to an oil rig and let me have a jug of oil.

All right, you cannot develop Africa by ignoring the informal and the traditional sectors.

Fraud Department

Trixie. Section Research and Development.

Aft cannons are down!

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

There is the modern sector, there is the informal sector and the traditional sector.

One idea.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.