The most powerful people on the face of the planet are the ones who can affect the most minds, who... who can influence human behaviour, and social movements, and the way in which societies view themselves, the way they walk, the way they talk, things they eat, they drink and so on.

And almost all the surprises are going to be bad ones.

Independent researchers found that.

What will they do tomorrow?

THE EVOLUTlON OF EVERYTHlNG

Tobacco acts on the brain.

Society has a great influence on individuals.

(Laughter)

XL Oh. That's true.

Was going to affect me in ways That i couldn't even anticipate.

This idea will define him. It may come to change...

Smoking affects your health.

Now these changes don't just affect people who want to censor messages.

the British and the Chinese the Chinese obviously had more influence in the North the British had more influence in the South.

My experiment is designed to investigate the effect of microgravity on the way the jumping spider, specifically the Zebra spider, Salticus scenicus, catches its prey.

You have these pictures of birds.

Sorry about that. I've just given you a shot of cortisol, your fight flight hormone.

He has a peculiar effect on the inmates.

But nothing has more perversely impacted

video 2 You Soulja Boy ...

I'm older than you, so that makes me the influencer and you the influencee.

Uh, well, sneaky ways to influence people

He had great influence on those around him.

She's been a negative force in your life.

But more, it hurts prestige.

The news had an impact on him.

It makes people make decisions.

Total influence on rock 'n' roll.

The climate affects people in every land.

But the point is ... (Laughter) ... these dosages have something to do with it.

This novel exercised a great influence on young people.

The second way in which sound affects you is psychological.

It's clearly had an impact on you.

I thought this would be better for your soul.

The strike affected the nation's economy.

I anonymously donated my right kidney to a stranger.

And it worked really well there.

So this will not be exactly the same as the correlation coefficient. But, all of those do give us estimates of effects size in a sense.

And, why turn it into an action?

You have to go out, you have to dig for records. and with out the records you cant make the beats.

His words had a great effect on my life.

It's a big deal and it's a big part of our human story.

He has a great influence on his country.

Parents have various influences on their children.

We use game dynamics to build on it.