You cater an event where the cost to you was 200

What the devil's this? came in a tone of angry expostulation from above the collar of the figure.

Now if you remember we started here on the left. We didn't earn and paid media.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

You cater an event where the cost to you was 200

The other thing that we're interested in doing if you remember in customer segments is understanding a day in the life of a customer.

I call this the day in the life of a customer.

Because no one, and that was a constant problem...

So let's follow our Jersey Square team and see what they did with customer segments.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

I have told you how to treat customers.

How do you know which one to use?

We will take it to the potential customers.

What we now know is that the founders need to run what's called the customer development team.

And for web, mobile or cloud, we were getting you into the funnel on the bottom.

Now we finally come to the last part of the business model canvas.

Here's your client list.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

We still have earned and paid media driving customers into the funnel.

He has managed to secure several accounts.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

I have no idea where my husband is.

Two, I've tried it. I've tried at Sciant.

What's most important to us when we make a video is what the customer sees.

But they're asking us a first time, a new customer.

We have recently accepted a client who is VampireAmerican.

And referrals basically generates this outer viral loop.

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

He cheated his clients out of a lot of money.