You assume too much.

But you know what?

Zero.

The word hypotheses is really a fancy word for guesses, and if you really think about it when you fill out the business model canvas all you have is a series of guesses.

In an email, Warner Bros. states that the information in the media

Day 1, a series of untested hypothesis, a faith based enterprise.

Scientific knowledge isn't derived from anything.

It's, once again, very logical.

And you get to guess on day 1 is it crucial or trivial?

Just make that list now.

The forgery is now obvious.

That's what you're out testing, and this is what we call the search for the business model.

This is a lot more important than what is revenue in year 4, because you're just guessing about that.

The autobiographical self is built on the basis of past memories and memories of the plans that we have made it's the lived past and the anticipated future.

When you know these numbers, the spreadsheets fall out of these.

But the odds are you're probably wrong, but it's a great first starting point, but the question is how do we change those guesses into facts?

It's conjectural, guesswork, tested by observation, not derived from it.

Remember

What memories have to do it with it?

Memories.

I've been interacting with customers for the last year and a half, and I think I know what they need.

Measures of neural activity.

An environment is fully observable if you can see the state of the environment which means if you can make all decisions based on the momentary sensory input.

Here it's in Scottsdale, Arizona, and it's called Floating Memories.

So, now

Amnesia.

If you're a domain expert, maybe you know a little more, but it's okay because you're just kind of guessing here.

So I believe that my main interest is to memory.

A game to enhance your memory

Remember

Remember?

I don't have the vaguest recollection.

I have no recollection.

Just forget everything?

You're talking about memories.

Negative memory?

It's all in his head.

Remember that?

The other wonderful thing about you is memory.

But in a startup you're really kind of guessing, and the odds are you're going to be guessing wrong, so rather than waste a whole ton of time and money why don't we actually get outside the building before we build something and waste a lot of engineering time, and more importantly, cash, because that's what puts startups out of business is running out of money.

Are you sure neither one of you can remember what he looks like?

Keep passphrase in memory

A memory enhancement game

They were memorizing hundreds of random numbers,

That is, they're meaningless without context