How hard can that be?

Let's take a look.

Then auctions like eBay are another example of dynamic pricing.

Is it a license or subscription model?

It turns out we made this pretty easy.

That's a mistake.

And you will see later that pricing is a tactic.

As we said, the same with pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Set a price for this item

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

And then kind of the third common errors, my price hast to be less than my competitor's price.

The stock market is a real time market.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

Tactical Game

What was the market size? What share could you take?

But how do you think about pricing itself?

But out of all of the generals of the different fronts,

That revenue model is different than the pricing tactics.

But there are two types of prices.

And you know that it's going to be 100.

Here's how it is. It's the fixed price.

I'm going to talk about two stories today.

And when we do it's not that exciting.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

Negotiated prices is a dynamic price.

You can use these data to understand fundamental questions

General Settings

There's no haggling.

So, so that's the setup.

It's very simple. It's cost plus markup.

We'll just add a markup that is a profit, and therefore we have a price.

Set here a shorthand reference for the content.

An innovative new strategy game

And my team just gave it to me straight.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

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