And two, it has be more affordable than today's cars.

They have to be better, they have to be more efficient, they have to be affordable.

It has been made possible, by the way, for certain other different reasons.

I could actually price on specific customer segments or on features I know they need.

Well in this case I paid 100 for the bank account.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

How could you have prices that kind of move?

It is traded.

Then auctions like eBay are another example of dynamic pricing.

No, what happened to us, Chris, is that power, it's priced off the margin.

The price of this used car is reasonable.

Trust me when I tell you that.

One of the things that has happened with technology is that it can only be helpful if it is useful, of course, but it can only be helpful too if it's accessible, and it can only be helpful if it's affordable.

If they're buying a camera, they want to know if it has good zoom or affordability, or size and weight.

Price

Anyway, going back to Price to Earnings, we calculated the

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

lot more features than just two.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

When economists refer to inflation today, they are referring to a general increase in the level of prices of goods and services.

And the other?

There have been huge leaps.

We said that if you stop to swap your battery more than 50 times a year we start paying you money because it's an inconvenience.

So, this becomes... at this price point,

And this is very relevant to what's going on in the world today.

So of course, what matters in a home?

Because 1 minus 0.25 is 0.75.

So if we believe these numbers, if we believe the books, the book value of the shares is about 3.02 per share.

And then sort of through a process of wandering around, I got to the thought that actually if you could convert an entire country to electric cars, in a way that is convenient and affordable, you could get to a solution.

It's not about low cost.

So if the sale is twenty five percent off of x, we could say that the new price, the sale price will be x minus twenty five percent of x is equal to the sale price.

Even that banana that you buy at the grocery store.

So let's say it's 1.05.

So, the climate changes will be terrible for them.

Price depends on costs and demand.

Prices depend on the costs and the demand.

I'm going to use for the customer segment.

Can you give me a better price?

I love Lego Mindstorm, is which a wonderful way to experiment with these things.

And so the first of these that I will focus on the first is the price of competing products.

Our price is considerably higher than the current market price.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Well, imagine we have other, say other ebooks' price goes up. WRlTING