They have to be better, they have to be more efficient, they have to be affordable.

And two, it has be more affordable than today's cars.

Then auctions like eBay are another example of dynamic pricing.

The price of this used car is reasonable.

Price

And then sort of through a process of wandering around, I got to the thought that actually if you could convert an entire country to electric cars, in a way that is convenient and affordable, you could get to a solution.

It's not about low cost.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

It has been made possible, by the way, for certain other different reasons.

And so the first of these that I will focus on the first is the price of competing products.

Our price is considerably higher than the current market price.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

They have needs which have to be met efficiently in terms of energy, in terms of cost, in terms of quality.

So really the stock has no value.

Next thing I learned from Steve Jobs is

And then kind of the third common errors, my price hast to be less than my competitor's price.

I could actually price on specific customer segments or on features I know they need.

It is a complement. WRlTING

Well, I won't define the vehicle for you, but I will define the cost for you.

If they're buying a camera, they want to know if it has good zoom or affordability, or size and weight.

How could you have prices that kind of move?

You would be correct that Company B was cheaper.

One of the things that has happened with technology is that it can only be helpful if it is useful, of course, but it can only be helpful too if it's accessible, and it can only be helpful if it's affordable.

Alright?

That is Scenario E.

It turns out we made this pretty easy.

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

And finally, American families also pay a price for oil.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's the best price that someone's willing to give you for something.

The price isn't important.

Well in this case I paid 100 for the bank account.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

See...notice I get my axes confused

And that caused housing prices to go up.

Company is 10.