And that's what these brands did.

And that's my dad found that.

I'll just abbreviate that as Nl.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Minus 500,000.

That is going to increase employment.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

You'll get your cut.

But here you see it means very, very different things.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

Go ahead, eat.

He is alive to his own interests.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

Our interests clash with theirs.

This is really important to pay attention to, because so many people say, oh, a company made this much.

And let's say, assume if I inherited this million dollars, I didn't finance it.

He is alive to his own interests.

And when people talk about earnings of a company, this is what they're talking about.

So EBlT, I kind of view that it goes backwards.

And these metrics will tell you that.

We shared the benefit together.

They allotted the profits fairly.

He claimed his share of the profits.

Lookin' out for number one.

Kill the goose that lays the golden eggs.

The taxes will be 153,000.

I'm not a charity commissioner.

A benefit to both our worlds.

No pain, no gain.

But again, fun is not enough.

So what are they?

It's a special interest group?

Before Interest and Taxes.

The yield on the bond is 6 .

We shared the profit among us all.

The loan bears an 8 interest.

He acted in his own interest.

I went shares with my cousin in the profits.

And you'll hear these numbers, gross and operating profit and net profit and pretax profit, and it's very hard to understand that these are actually very, very different things, because they all have the word profit, and what does gross and operating and all that mean?

Science comes first, but business comes a close fucking second.

So that's a nice thing to keep in the back of your mind, this return on asset concept, and it's very closely tied to operating profits and the actual assets of a firm.

FDlC insured.

The rewards would be... enormous.