So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

His proposal is worthy to be considered.

Tom's proposal is worth considering.

But today, we're going to talk about the first box, value proposition.

I have a proposition.

Your suggestion is of no practical use.

His suggestion is worth considering.

By now, you're intimately familiar with the business model canvass.

Let's take a look at some value proposition examples.

They need to understand the external environment and they need to come in.

Your proposal is worthy of being considered.

I can't emphasize enough that the business model canvas is just a start.

Who are your key partners and suppliers?

And then, as they went down, they kind of understood.

Suggestions, bug reports

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

His suggestion is worth considering.

His proposal counted for nothing.

Here's a suggestion.

well, i suggest... ...we adjourn.

What am I gonna do for you?

I think his suggestion is worth considering.

Because the alternative to pricing on cost is pricing on value.

I'll give you some examples.

That's a nice offer. Mrs. Lang.

Excellent idea. No!

Vovka, I have a proposal.

Well, it's Dylan's birthday.

That sounds good.

That's good advice.

So again you could start either with customer segments or you could start with a product and value prop itself, it really doesn t matter.

Square team did wonderfully, they actually started with the archetype.

The value proposition for a company that's selling services is kind of the same.

Now we finally come to the last part of the business model canvas.

Paul offered a new plan.

Testing, bug reports, suggestions

Any suggestions from you or Mother?

I've got a proposal!

What do you think?

Well, that's flattering.

What would you suggest, Bill?

So what are you proposing?

More like a proposal.

You're all familiar with the business model canvas.

Joe, tell me something.