They have to be better, they have to be more efficient, they have to be affordable.

And two, it has be more affordable than today's cars.

Look, Pat, First Rate got that contract fair and square.

We just divide both sides by 0.75.

Would you kindly quote your best price?

And so it has 4 million worth of equity.

It's the best price that someone's willing to give you for something.

So I would shift the whole supply curve would shift to the left.

And then sort of through a process of wandering around, I got to the thought that actually if you could convert an entire country to electric cars, in a way that is convenient and affordable, you could get to a solution.

Price

Then auctions like eBay are another example of dynamic pricing.

What's my worst case scenario?

The price of this used car is reasonable.

So they will all be... it would look something like that.

It's not about low cost.

He's the best with a gun, a knife and his bare hands.

They have needs which have to be met efficiently in terms of energy, in terms of cost, in terms of quality.

And we see that the last trade here was for 2.58.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

It's very simple. It's cost plus markup.

But what Apple is shown to me is that it's not necessarily the case that you have to have the lowest price.

One of the things that has happened with technology is that it can only be helpful if it is useful, of course, but it can only be helpful too if it's accessible, and it can only be helpful if it's affordable.

Next thing I learned from Steve Jobs is

And this is very relevant to what's going on in the world today.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Alright?

Perhaps only at a discount.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's actually 66.666 I hope you don't think I'm an evil person because of this number that happened to show up.

And housing prices continue to fall even as the latest economic stimulus package fights its way through...

And then kind of the third common errors, my price hast to be less than my competitor's price.

It has been made possible, by the way, for certain other different reasons.

I could actually price on specific customer segments or on features I know they need.

The price isn't important.

Well in this case I paid 100 for the bank account.

Can you give me a better price?

I love Lego Mindstorm, is which a wonderful way to experiment with these things.

And so the first of these that I will focus on the first is the price of competing products.

So, and maybe in particular the people who were going to buy this car at any given price point