The return on the investment will be high.

Have you seen the latest figures, children?

Why wouldn't I just pour all of my money?

So a plus b have to be equal to 50.

Profitable.

Invest financial assistance, but also management assistance.

And we can eyeball it right here.

Abby's and Ben's earnings given only this first constraint.

Maybe Abby made 50 and Ben earned 0.

Tonight I am pleased to announce that ENCOM's last fiscal year was our most profitable ever.

Because when someone says earnings, are those the earnings last year?

And what's left over for the equity?

The earnings I just said, this is actually what happened to the company.

At any given price point, higher quantity demanded.

So now we switched places.

So let's look at them over the course of one year.

So notice.

Everything on this line would be a valid combination of

Let's say that we don't know that they're truly equal.

But the point is, we are architecting access here, for what purpose?

It's called the Extractive Industries Transparency Initiative.

Abby earned 10 more than Ben.

And why don't you like them as much?

So the price would be 100.

Another type of revenue model is licensing.

The reason why you are willing to pay a higher Price to

So let me switch colors just to ease the monotony.

And they were male and female 18 30 and they were casual fans.

It looks like our profit is jumping all over the place.

And the first one is that this whole idea about revenue stream, Steve, I get it.

What does that tell us?

It's just a faster way of saying

So now we add an interesting line.

So this one's worth a little bit more, because it's earning a little bit more money.

This is really important to pay attention to, because so many people say, oh, a company made this much.

And we add back the interest, at least in this example, we get to an operating profit number.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

And so I'm left with net income of 350,000.

But I just want to give you the gist of what's happening.

They're going to make 0.35 in 2009 as well.

And that's because they have the same exact asset.

Let's compare EBlT to operating profit.

It's time to monetise the thing.

And how they were going to create demand was through search ads, social media, stadium promotions.

So that's a little bit of a taste of why someone might realistically, in this case, pay a higher Price to Earnings for safety.