Childhood fixation, I guess.

She gave you one.

And I kind of broke the mold with Sherman.

You place the vascular blood vessel lining cells on the inside.

You planted the idea in my mind?

That's me, getting a nasal lavage.

So what is this idea that you need to plant?

To place our thoughts into the minds of your leaders.

He puts insidious ideas in our minds.

We will crop the field with cotton this year.

And basically we experimentally inoculate people with the common cold virus.

So once we've made the plants how do we get out?

Humans destroy them.

I broke in and I planted an idea.

How complex is the idea?

(Laughter)

So not the habitual architecture that instills in us the false sort of stability, but an architecture that is full of tension, an architecture that goes beyond itself to reach a human soul and a human heart, and that breaks out of the shackles of habits.

Sowing seeds?

We plant trees.

You're infecting my mind.

But, you know,

I came in to become the head of Open Government, to take the values and the practices of transparency, participation and collaboration, and instill them into the way that we work, to open up government, to work with people.

Marine plants grow on the sea bed.

Plants grow.

I planted poison oak. I installed alarms.

What, you mean it plants the eggs when it stings you?

But some of our grandchildren probably will.

Okay. I think that's about all the questions we have for this time.

I ended up designing the chair I'm going to show you.

For us, we're very facile around electricity.

Ad he decided to put this to the test by actually deliberately inoculating people with cancer from somebody else.

Is that the kind of paranoid crap Paxton's been feeding you?

I was informed by this kind of unoriginal and trite idea that new technologies were an opportunity for social transformation, which is what drove me then, and still, it's a delusion that drives me now.

Now, in the spirit of the third quote, we want to tell you about a recent project that we've been working on in lab that we've called Project Inception.

So that's great, but again, cheap shot, right?

Although misprints have no place in any edition.

I had the gardener plant some trees.

So using the supercharged attention from step one, we create a high resolution perception into the cognitive and emotive processes.

So it sums up a lot of what we're talking about.

We gotta... clean this up.

Well, enough that I can make it fit.

And if I ask you to put on a monitor... you put on a monitor.

You have no idea what walks in through the door.

No idea is simple... when you need to plant it in somebody else's mind.

We have two rolls of the dice to get this right.