That sounds about right. It's within the right range at least.

Next thing I learned from Steve Jobs is

So really the stock has no value.

So the first one I'd like to parce is the idea of market value.

Trust me when I tell you that.

A man's worth lies in what he is.

Dynamic pricing is exactly what it sounds like.

Then auctions like eBay are another example of dynamic pricing.

The crude oil price is falling further.

Crude oil has been falling in price.

So technically I guess prices can be rounded off to the nearest cent.

When the Model T was launched and this is, by the way, all the figures that are adjusted to 2007 dollar prices

Some stores discount the price.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

Price

So, the climate changes will be terrible for them.

So you don't want to bid more than what it's really worth to you.

And so, this is the value of the experience, of this so simple exercise.

Now what's our mantra of this day and age I wonder?

On the other hand, if you bid down here, and if c snuck in in between what your bid is and what the valuation is, then you've lost the auction, and you get a zero, but you should have won or it would have been worth your while to win because the price still would have been a bargain to you.

I hope you didn't pay too much.

But I can't give you any exact figures.

Oh no, I didn't.

And you can even look at it from the price.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

And at first, maybe in 2008, they all say, you know what, this is temporary, that was just a fire sale price, and these auctions don't really reflect a market reality.

And so the first of these that I will focus on the first is the price of competing products.

I'm so unimportant and insignificant.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

They're arguing that the few people who transacted did it out of desperation.

That's exactly why we have to study him up close.

And if you know the present value then it's very easy to understand the net present value and the discounted cash flow and the internal rate of return and we'll eventually learn all of those things.

Contrary to widely held assumptions, an emphasis on action provides a special urgency to thinking.

My existence is worthless and meaningless.

Barbie and Fulla occupy these completely separate spheres.