The year is 2005.

And lucky that brother wasn't some oral hygenist or something. A Marine we could use.

Let me erase that point.

Yes, demand is growing. I headed to Gangnam to meet a man who has experienced these fake funerals before. He's a dentist, well known in his field.

My parents are dentists

I'm just a dentist.

And he's a dentist!

(Laughter)

Bernard's a dentist...

And so, as a result, some crazy things have happened.

The woman dental hygienist said to me, lying down in the chair, Right, please open your mouth.

The dentist pulled out her bad tooth.

My mother... a shirley partridge wannabe... would like for me to go to dental school.

The committee man is a dentist in private life.

Medic.

Medic!

The second example I want to tell you about comes from a collaboration I have with Dr. Margrit Maggio at the Penn Dental School.

Uh, Korea.

One part of medicine, though, has faced the problem of behavior change pretty well, and that's dentistry.

They don't do it as much as they should, but they do it.

One second. Dr. Oseranksy's office.

Mr Suzuki is not a dentist but a physician.

Mr. Suzuki isn't a dentist. He's a physician.

Man, satellites, cell phones, chips, net, the web, the dentist...

He is a dentist by profession.

I don't even think she's a member of the dental profession.

Dentists take x rays to examine your teeth.

'cause he was brave and saved some guy's life.

That wasn't very sanitary.

Come on. A corpsman, huh?

She practices as a dentist.

A lot of bigwigs go to that dentist.

Neighbors came and went. Under President Adams, a local dentist happened by.

It's unsanitary.

It happened that her husband was a dentist.

Matter of fact, I have a terrible toothache.

The medical building over there. He's a doctor and I'm a dentist.

And here's an example.

Let's start with a little quiz.

So we described these as cool boots.

Look, if this is about the amount of nitrous oxide I gave you...

And we know just an amazing amount more about the brain now than we did 10 years ago.

I tell you, Mr. Taft, every time you open your mouth you sound more like a doctor.

You have hygiene?

That's unsanitary, Doc.