And let me give you some examples.

Land prices are running higher every year.

And that might sound like a very reasonable proposition, that the house will appreciate by 1.5 .

So this is a completely comparable value to this 26,000.

It was a huge success.

The annual Spring Scream is in Hengchun.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

Maybe it goes to 2 in 2010.

Now, we have this whole securitization,

There have been huge leaps.

Then auctions like eBay are another example of dynamic pricing.

The stock market is a real time market.

Prices have soared every year.

And B is expected to make 4 per share.

And the cost of a transistor cycle, which is a measure of the price performance of electronics, comes down about every year.

You got Dick Clark. That's tradition.

You add other forms of innovation and processor design, you get a doubling of price performance of computing every one year.

Price

The price is double what it was last year.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

500meter dolphin relay!

Last May, I spent nine days living up in Barrow, Alaska, the northernmost settlement in the United States, with a family of Inupiat Eskimos, documenting their annual spring whale hunt.

In statistics they call that an outlier.

For example why is Apple so innovative?

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

We haven't had a price increase in the last five years.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

And the earnings on the bank account in that year were 200.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

And what shall we do?

But I think it'll start making sense to you.

I can rent a 1 million house for about 3,000.

I could actually price on specific customer segments or on features I know they need.

Well, let's put a tax on oil that is a non revenue tax, and it basically says for the next 20 years, the price of oil will be whatever you want, 35 bucks, 40 bucks.

How could you have prices that kind of move?