Massive dynamics William Bell.

I'm Nina Sharp, executive director.

Then you can really achieve good in some interesting ways.

It can be used in interesting ways.

Farmville has more active users than Twitter.

This next decade is the decade of games.

You shared your lab with the founder of massive dynamics?

I'm sorry, I don't know what that is, massive dynamics.

The resources are mindshare, and the tools, the raw materials, are these game dynamics.

Milne developed a model that is based on special relativity.

So, I think that's good.

They go places, do challenges, earn points.

And they have these systems where you can level up.

I'm not saying that we should do this every again.

And apparently, William Bell is out of the country for the next two weeks.

The robotic assist tools there were used in my surgery, the drugs I took afterwards... were developed and manufactured by massive dynamics.

And the tools, the resources that we use to build a game layer, are game dynamics themselves.

This sort of loss of free will that occurs in games can be frightening.

Water, water, water.

Same concept, but looking at communication dynamics in a very different sphere.

And the resources we use are not this two dimensional swath of land that we have.

Mulwray had salt water in his lungs.

The water of the water supply is dangerous.

Tap water is dangerous.

Michael Pritchard Okay.

So he's getting citizens to check on them.

This lake in Bolivia

Every miller draws water to his own mill.

The water supply was turned off.

Where have essentially, you have an equal amount and very

Bubblehead. A bubblehead!

Hello, I am KDD INMARSAT Organization operator, Shimizu

There are credit card schemes and airline mile programs, coupon cards and all these loyalty schemes that actually do use game dynamics and are building the game layer they just suck.

My mineral water.

My mineral wa...

Your tap water is too hard. Get a water softener.

We call this a co viewing clique, a virtual living room if you will.

Submarine, mr. Wayne. like a submarine. and the other device?

They're still not back?

Hello, I this is KDD Telephone operator, Shimizu ah, This is peace dome base

Help! Water! Water!

It became mop heads.

Now in an urban environment, that's extraordinarily difficult.

We recommend that mains water have a water quality test carried out once a year, well water twice a year.

You like to drink water.