Consumers are different than citizens.

But over the course of the last several decades, we were just borrowing other people's output.

This was the last 15 years before the crash, and you can see there, consumer debt rose dramatically.

They serviced the loans.

Our economy grew from 2000 to 2007 on the back of consumers massively overborrowing.

Now let's say it gets even worse.

But this I just want to show you some data here.

What is your strategy in your household?

Well everyone knows that it's not going to be exactly 10 .

It allows let's say this group of borrowers let's say this pool of borrowers right here actually didn't

The personal debt to income ratio basically went from 65 percent to 135 percent in the span of about 15 years.

Hi.

Many consumers rose up against the consumption tax.

We see that play itself out with empathy and respect.

So, each of these is an investor.

So whenever you have a discussion on the things that may or may not drive inflation it's important to weight them by these weightings that the CPI gives them to actually figure out what the actual impact on how we measure inflation really will be.

That man borrows money from many lenders.

That man is a heavy debtor.

That man has many debts.

They're not.

One is that Frito Lay figured out this liquidity thing with their consumer.

Because this has also been a dramatic time of transformation.

Crisis equals opportunity.

Now we're also in the era, today, of quantified self.

And this crash would have been about a 450.

So there are, of course, two different possibilities.

What is the objective?

Forsyth, Missouri chapter of the Family, Consumer, and Career Leaders of America...

We've mentioned the health, but it needs consumers to buy into it.

We would just know that there is a 20 chance.

Please, please, stop referring to yourselves as consumers. OK?

You're still solvent.

The bank was profitable.

And the one that people report whenever they say the CPl went up 2 , they are actually referring to the CPl U.

The third of the four laws of post crisis consumerism is about durable living.

Then it should be plainly legal for Russell to make a remix,

If they're in a company their position and title, their age, their sex, their role.

30 plus 32 gives us 62 growth.

Have a stick? Well why not have a carrot?

Marketing reduces things. Marketing simplifies.

Taxes?

They would actually owe this extra 1 million.

(Laughter)

Although they should be close to each other if they really are indices for measuring the general level of prices.

If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term consumer and get behind the people who are doing stuff.