So let's take a look at a direct sales example.

What does that mean?

(Laughter)

Understanding this ecosystem is really important not only in business to business sales but sometimes business to consumer sales as well.

Consumption is vital for the monetary system because if consumers didn't exist, there wouldn't be any sellers.

The typical Walmart today offers you 100,000 products.

Because it is actually a long term play.

Retailers are down 20 .

Its capital city is Lucknow, known as The City of Nawabs.

What do you mean, to a distributor?

Agriculture consumes a great amount of water.

So, they will opt for the item in the middle.

So whenever you have a discussion on the things that may or may not drive inflation it's important to weight them by these weightings that the CPI gives them to actually figure out what the actual impact on how we measure inflation really will be.

EM It must, actually. If it doesn't, we're in deep trouble.

Many consumers rose up against the consumption tax.

But the ninth largest retailer, the ninth biggest retailer in the world today is Aldi, and it offers you only 1,400 products one kind of canned tomato sauce.

Goods and services must circulate in order to maintain the system moving from producer to seller to consumer.

And you know, these are really relevant topics that are long term and important for both people in Africa who are small farmers and people in America who are farmers and eaters.

We see that play itself out with empathy and respect.

They're not.

Hi.

That's what most of electricity and the energy in the world is.

And let's take a super simple example, a ridiculously simple example.

Please, please, stop referring to yourselves as consumers. OK?

Okay, so he's a distributor.

One is that Frito Lay figured out this liquidity thing with their consumer.

In my book I talked about the fact that 72 percent of people trust what other people say about a brand or a company, versus 15 percent on advertising.

In this case, it would be 37.

Because this has also been a dramatic time of transformation.

Have a stick? Well why not have a carrot?

Crisis equals opportunity.

Now we're also in the era, today, of quantified self.

And this crash would have been about a 450.

So there are, of course, two different possibilities.

What is the objective?

Marketing reduces things. Marketing simplifies.

Forsyth, Missouri chapter of the Family, Consumer, and Career Leaders of America...

Taxes?

More services, lower cost of ownership, flatter learning curve?

We've mentioned the health, but it needs consumers to buy into it.

Sometimes you have to pay salespeople, so you might have sales expense, and then the stuff like the corporate office and the CEO's salary, and you have to hire auditors and accountants and all of that.

This, this is a FreedomBox.

The third of the four laws of post crisis consumerism is about durable living.

I have all of this overhead expense and often times, on a regular income statement, it will be called selling, general and administrative, or overhead costs, or operating costs or something like that.

Right now today, the savings rate is about 4 .