We actually know an awful lot about the dynamics of predators and prey, we also know a lot about the consumer spending flows and we know a lot about how viruses spread through a population.

And that is a very dangerous thing.

If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term consumer and get behind the people who are doing stuff.

(Laughter)

And it funds a lot of my research.

So, you can imagine the amount of skepticism

One is that Frito Lay figured out this liquidity thing with their consumer.

So as you could see, we still have the same cost of goods to manufacture the product as before, 33.

Ectoplasmic research.

Then it should be plainly legal for Russell to make a remix,

That's the lab. Erase. Put it down!

Chief Investigator

And so I said, You know what?

This is the device we're building now.

And the idea is a simple, simple idea, which is the fact that the consumer has moved from a state of anxiety to action.

I live and work from Tokyo, Japan.

Zoology deals with the study of animal life.

Wow. (Applause)

And over the past 35 years,

While we try to manage declining marine populations, the media's recommending increased consumption of seafood.

Now we study this, as the nerdy, laboratory, university based scientists that we are, by engaging the brains of animals like rats, or monkeys, or of this particularly curious creature one of the more bizarre forms of life on earth to engage them in learning new skills and abilities.

Don Burke and Colonel Mpoudi Ngole, we went to actually start this work in Central Africa, to work with hunters in this part of the world.

and say, Where does your stuff come from? They say, Suppliers.

And where does it go?

Very, very powerful.

Griffin and Athens have been conducting research on produce washing technologies for several years.

But it goes deeper than that.

Eighteen minutes and your company catches up on 10 years of research.

Hi.

Why don't we just clean it up?

It's the same in marketing.

So they're all academics.

And then physicians have gone to bat.

Doing research.

I'd have to go to my lab.

Many consumers rose up against the consumption tax.

We see that play itself out with empathy and respect.

What do any parent do?

I do a lot of illustrations for magazines,

We have about 120 million dollars, and we want to do it well.

What if I don't?

So, this is indeed made of human bone tissue.

Right now the Sloan Foundation has just funded a multi institutional study on this, to work out what the risk and benefits to society are, and the rules that scientific teams such as my own should be using in this area, and we're trying to set good examples as we go forward.

So whenever you have a discussion on the things that may or may not drive inflation it's important to weight them by these weightings that the CPI gives them to actually figure out what the actual impact on how we measure inflation really will be.

It's cells and it's wires all wired together.