It is worthwhile remembering the moral.

Not worth the remembered value.

This proverb is worth remembering.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

Number one on my list.

Pretty straightforward.

It's not worth crying over.

I'll keep that in mind.

Good to know.

Which is that, actually, first one, all value is actually relative.

Yeah. I'll keep that in mind.

Got it? Limber tongue. Got it.

Achilles? I'll remember the name.

Never forget that.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

(Laughter) Even if you ignore the scientific value of this thing,

Now what's our mantra of this day and age I wonder?

So the question is what makes up the gap here? when we think about the market value of the equity.

And then you get to publish your paper in a nice journal.

Well, that's funny I'll have to remember that one.

You've got a great memory.

This is my final piece.

You know, it's crazy. It's crazy what we're doing.

The next time you feel the urge to threaten me, remember this

What values do you use to judge?

Please remember this, that the P value that you see reported in research articles, or when people say it's statistical significant.

Remember in Laplacian smoothing our best estimate is the count of the occurrence of the words divided by N, but we add our Laplacian smoother over here, and down here we add K times number of classes.

So you get the square root of y minus 1 is equal to x plus 2.

But remember this, Harry.

What a mouthful!

( sniffs ) You got the whole town with you, Amy.

(Laughter)

It's not even worth a thought.

It's not even worth mentioning.

I think uses an analogy which is probably the best justification and explanation for the value of marketing, the value of perceived value and the fact that we should actually treat it as being absolutely equivalent to any other kind of value.

And while there's many differences in some senses, they will share more and more in common with each other.

The management principle is dollars and cents.

This is a Casper slide, where the board's upside down.

There's no loss of momentum.

Maybe there's a lesson to be learned here.

You'd do well to remember that.

With values that are still unexamined.

If a thing is worth doing it is worth doing badly.

I'll remember it.

I'm gonna make a note of that.