And their managers, who didn't have any signature authority or couldn't actually install software, recommended that this actually get bought.

The yellow line shows us the most likely path.

Decision making.

That's a complicated problem that's a lot to know.

And I'm going to show you why. Dilbert already knows, of course. Dogbert's tech support.

Each task was made up of many, many, many sub choices of course.

It all has to do with when you face what I call the INCA.

We even put out a house, designed specially for people to gather

(Laughter)

I think you should probably see someone from Purchasing.

I appreciate a man who's calm and careful In his decision making.

Why would we use that verb, it doesn't feel right?

We've got a lot of a good team of people working up there.

Politicians have no technical understanding, and thus provide no value when arriving at a decision.

They probably were simply following the wisdom that has come down through the ages, this adage that when you're making decisions, especially decisions of importance, it's best to be in charge, it's best to be in control, it's best to be in the driver's seat.

Similarly, people are prone to annoying things

People who are well paid, experts in their decisions, and who make a lot of them?

What? and quantifiable data points that we define as your personality.

To make you want to buy a particular product a refreshing drink, a new phone.

I'm a neuroscientist, and I study decision making.

Ken Livingstone was reelected.

I decided to subscribe to the magazine.

There were a lot of reasons people told me why we don't have enough telephones.

For example, a trusted financial advisor, could be a trusted doctor, etc.

He plays little part in the decision making.

Is it the economy?

The car pays for itself.

She will be an asset to the Purchasing Department.

Good command decisions get compromised by bad emotional responses.

Alternative Solutions

So let's try something else.

In fact, he basically invented Graph SLAM 200 years ago. He just didn't know about it.

Statistics comes to our rescue.

This was an executive decision.

It is imperative that we should encourage participatory forms of decision making.

We let the doctors make all the decisions and take the driver's seat.

It turns out he doesn't buy any of his equipment.

Who you buying it for?

The Board of Directors aim is to make decisions regarding business affairs of the company.

For the sake of our health, our wealth and our collective security, it's imperative that we keep the independent decision making parts of our brains switched on.

Towards the front of the brain is the place in which all of the more complex thought, decision making it's the last to mature in late adulthood.

Depending on who you read, an arts organization or an artist, who tries to attract the attention of a potential single ticket buyer, now competes with between three and 5,000 different marketing messages a typical citizen sees every single day.

Those same issues of conflicts of interest are acute in the United States today.

Now, think of what I told you.

Terrifying, because we have stronger opinions about our hand held devices than about the moral framework we should use to guide our decisions.