But kids, you can see these signs in them.

Decision making.

Each task was made up of many, many, many sub choices of course.

And I'm going to show you why. Dilbert already knows, of course. Dogbert's tech support.

It all has to do with when you face what I call the INCA.

We even put out a house, designed specially for people to gather

In fact, those individuals he talked about who were poor was sort of a side note.

(Laughter)

The yellow line shows us the most likely path.

What do you care about?

I'm an entrepreneur.

So what opportunities will you go after and why?

I'm an entrepreneur.

That's a complicated problem that's a lot to know.

I appreciate a man who's calm and careful In his decision making.

The Board of Directors aim is to make decisions regarding business affairs of the company.

The second thing in India has been the change in the role of entrepreneurs.

Why would we use that verb, it doesn't feel right?

He also founded the companies.

I look at even my family.

Politicians have no technical understanding, and thus provide no value when arriving at a decision.

Right?

Here is where we want you to channel this money.

They probably were simply following the wisdom that has come down through the ages, this adage that when you're making decisions, especially decisions of importance, it's best to be in charge, it's best to be in control, it's best to be in the driver's seat.

Suddenly big things can be done for love.

Let's just take a look at the last piece which is why you're here.

I'm not saying don't get kids to want to be lawyers.

So, prizes work great.

There is a problem with community meetings.

We have helped to start 40,000 businesses.

Similarly, people are prone to annoying things

Ken Livingstone was reelected.

The last example is from our friends at DEC.

And Beethoven figures out that in fact there's a new market.

For the first time, actually, in a long time

For if we keep our independent decision making part of our brains switched on, if we challenge experts, if we're skeptical, if we devolve authority, if we are rebellious, but also if we become much more comfortable with nuance, uncertainty and doubt, and if we allow our experts to express themselves using those terms too, we will set ourselves up much better for the challenges of the 21st century.

This idea of scale is critical.

There are also financial reforms in rural China.

... until they came up with the name ... ... entrepreneurs!

I'm a neuroscientist, and I study decision making.

So to harness the power of these supportive communities in a new way and to allow entrepreneurs to decide for themselves exactly what that financial exchange should look like, exactly what fits them and the people around them, this week actually, we're quietly doing a launch of Profounder, which is a crowd funding platform for small businesses to raise what they need through investments from their friends and family.

Rather than sit with Ugandan (Applause) rather than sit with Ugandan entrepreneurs,

The Culture of Entrepreneurship

Most people say women.

And they're finding new ways of helping to solve society's oldest problems.