No, what happened to us, Chris, is that power, it's priced off the margin.

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Well, imagine we have other, say other ebooks' price goes up. WRlTING

If this thing changes, this is going to move the curve.

Price

Everybody can get it. That's why we want to do fusion.

Today it's less than 50 cents a day.

Then auctions like eBay are another example of dynamic pricing.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

So what will that do to our price quantity demanded relationship ?

If other ebooks' prices go up, now all of a sudden my ebook, regardless of what price point we're at, at any of the price points, my ebook is going to look more desirable.

Now what would happen if these things changed ?

Think about that.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Alright?

It's not about low cost.

I could actually price on specific customer segments or on features I know they need.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

See...notice I get my axes confused

Let's say a guy invents a better light bulb.

The price of admission.

So what happened was that, through increased ability to use fracking technology, the calculated reserves of natural gas kind of exploded and the price plummeted, which made wind uncompetitive.

The electric company in this nation operates under a rule, which says that it has to sell electricity at a very low, subsidized price in fact, a price that is so low it loses money on every unit that it sells.

How could you have prices that kind of move?

It turns out we made this pretty easy.

And we see that the last trade here was for 2.58.

But there are two types of prices.

It is traded.

That sounds about right. It's within the right range at least.

You would be correct that Company B was cheaper.

She's too young for this.

And you know that it's going to be 100.

Next thing I learned from Steve Jobs is

So let's talk about our first scenario here, where let's say this curve, people didn't expect prices to change for my e book and now all of a sudden, people expect there's a change in expectation.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's the best price that someone's willing to give you for something.

So that's fine.

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