Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

Set a price for this item

Let's take a look.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

What was the market size? What share could you take?

And then kind of the third common errors, my price hast to be less than my competitor's price.

The stock market is a real time market.

It should be a value based decision.

In companies do you know how much each individual department can sign off for?

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

But how do you think about pricing itself?

Is it a license or subscription model?

Now what would happen if these things changed ?

As we said, the same with pricing.

That's a mistake.

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Here's how it is. It's the fixed price.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

And you will see later that pricing is a tactic.

But there are two types of prices.

And you know that it's going to be 100.

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That revenue model is different than the pricing tactics.

I'm going to talk about two stories today.

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There's no haggling.

It's very simple. It's cost plus markup.

We'll just add a markup that is a profit, and therefore we have a price.

How hard can that be?

Preston promised his car would sell for 1,000.

Negotiated prices is a dynamic price.

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Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Well, imagine we have other, say other ebooks' price goes up. WRlTING

If this thing changes, this is going to move the curve.

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No, what happened to us, Chris, is that power, it's priced off the margin.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.