If we talk about an actual quantity, we should say the quantity demanded.

(Laughter)

And so, for any given price point, the demand would increase.

Let me write that in green.

Scenario E, I raise it to 10.

Well, that's not the right answer.

If we lower the price of a product, that will raise the quantity demanded of that product.

Or another way to think of it is, is this entire demand curve.

The supply demand balance is tight.

They decide to sell their house.

WRlTING Demand goes up.

There is more people that have money in their pockets.

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Even the new Jack 2 field in the gulf of Mexico would only supply a few months of domestic demand.

I don't have to recompute it, which might be very expensive.

And so essentially, it will shift, it will change the entire demand curve.

I'd rather have than just getting more of this thing right over here

So, income goes up, then that increases demand.

And I had this captured market. You didn't need contracts.

This is the total numbers of cupcakes all of the factories in the market can produce.

This column let me put my price.

And so if income goes up for this laptop, the demand will increase.

When we hold everything else equal, we're moving along a given demand curve.

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And this is going to be the product matrix.

Here is the demand forecast for 1998.