An African economy can be broken up into three sectors.

More than 80 percent of Ivory Coast's development went into the modern sector.

All right, you cannot develop Africa by ignoring the informal and the traditional sectors.

We did exactly what we did in the large corporations.

As a matter of fact, we neglected the informal and the traditional sectors.

So, it's quite appropriate that this section is called a marketplace.

It's spreading virally.

Is it nice? It's so so.

Departmental

The troll market! The troll market?

In fact for 30 40 years this was the canonical model for how to build startups and we'd say marketing, well, we understand.

Those two specimens are worth millions to the bioweapons division.

Go back to Africa's indigenous institutions, and this is where we charge the Cheetahs to go into the informal sectors, the traditional sectors.

Even if you go to West Africa, you notice that market activity in West Africa has always been dominated by women.

The bubble should stay in the exact same position

Fraud Department

Trixie. Section Research and Development.

Aft cannons are down!

This is Osorio, he's our secretary of urban affairs.

There is the modern sector, there is the informal sector and the traditional sector.

Oh. Ha, ha. Yeah, that's an example of better judgment.

You have (Laughter)

One idea.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

That is the source of many of Africa's problems where the struggles for political power emanate and then spill over onto the informal and the traditional sector, claiming innocent lives.

Maybe if I do it on a small amount,

Slave market?

College graduates are not in short supply.

Here the children face nonspecialized methods of discipline.

Why don't you just tell them?

Pistols.

I forget to tell you, I was state champion in skeet.

It's a double helix.

That's engaging in the wrong debate.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

It is not seen as an alternative to public social services.

I will go to the market.

In this market?

So my freshman year of college

Let the film division handle it.

That still doesn't make sense.

Pharmaceutical research division.

The stock market is often called a dangerous one.

Another is where you take a segment or re segment an existing market.

It turns out that the type of market changes everything.