Let's go to month two

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

But because I had to cut lawns all summer for all of our neighbors and get paid to do that,

He found out emerson's client was dubaku.

Now if you remember we started here on the left. We didn't earn and paid media.

It doesn't really work in this context.

Has a Henri Frames called?

Now let's go to month 3.

Many companies have huge databases of customer information.

That's your job as the facilitator and coach.

Now we finally come to the last part of the business model canvas.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

What am I going to look at?

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Month two, you get 400 from the customer in the previous month

look happened.

That's where Lucas comes in.

Apple is one of the few, truly cares.

Existing markets well, the customers well, they're know. We know who they are. They exist.

Another great example is Fidelity.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

What's most important to us when we make a video is what the customer sees.

And we found after much research that actually not much research, quite simple research that the counterfeit customer was not our customer.

He cheated his clients out of a lot of money.

I remember when Gottfrid said

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them

And when you finally, finally think you do have something that matches customer needs, you get to the next step, which is customer validation.

Just because there aren't any complaints, doesn't necessarily mean your customers are content.

Show them the grumpy employees.

At clone market, the customers are possibly known because you copied an existing market

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.