Well, remember this was to acquire a customer.

And when you hear the phrase product market fit, just simply visualize the canvass and go,

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

I want them to either pay for the product or sign up for something and become a user.

So on day one, these were their initial hypothesis coming into the class.

Now we finally come to the last part of the business model canvas.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now if you remember we started here on the left. We didn't earn and paid media.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

That's your job as the facilitator and coach.

You know how many times I studied that damn manifest?

What's most important to us when we make a video is what the customer sees.

I leave this room, and it's over.

Let me understand this.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

But will this kind of justification satisfy French customers Mr. Belcher?

Picking up a package, delivering it to our client.

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

That's a gentlemen's club. I told you about it. The Singapore clients come to the city, they love that crap.

When I got there, we had zero happy customers.

Just let me see if I'm following you here, Russell.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

If in fact, your conversion rate between acquisition activation could be increased.

Wouldn't it be great if you could get your hands on some of it somehow?

Existing markets well, the customers well, they're know. We know who they are. They exist.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

I can't travel with this wound, even if I could get through the police. But you won't be challenged.

Prints came back on our missing guy.

Let me just get this straight.