By now, you're intimately familiar with the business model canvass.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

Now if you remember we started here on the left. We didn't earn and paid media.

And in value proposition, the goal of this is to find out that minimum viable product.

You cater an event where the cost to you was 200

Now we finally come to the last part of the business model canvas.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

So on day one, these were their initial hypothesis coming into the class.

Many companies have huge databases of customer information.

That's your job as the facilitator and coach.

Let's take a look at a customer acquisition process that reaches 100 people a day and activates 10 .

So let's follow our Jersey Square team down and see what they've done for customer relationships.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

I have no idea where my husband is.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Unexpectedly short lived code, that's pretty bad. Legacy code is actually successful, right?

Apple is one of the few, truly cares.

Diner girl! Diner girl! Diner girl!

So this ends up to be an interesting calculation.

This last step is growing customers for the web mobile channels.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Connect with remote widget

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Yeah, I'm with customers.

Concierge where?

Just a second l'm with a customer.

Get is how you actually acquire customers and get them to purchase your product.

So the answer is for the linked in, there are two sides to this market.

He found out emerson's client was dubaku.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

We've got customers.

Who do you do that for?