Another great example is Fidelity.

Start with, Hey, let's find out some interesting facts about the world.

But in most of the rest of the world, that's not the case.

(Audience What's your demographic?)

And I said as a joke as a joke, I said,

And in value proposition, the goal of this is to find out that minimum viable product.

JH Other questions? Right here.

Many of our clients are AfricanAmerican.

By now, you're intimately familiar with the business model canvass.

And number 4. Access to customers.

So it's a fun little project.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Statistics show that the population of the world is increasing.

According to statistics, world population is on the rise.

So on day one, these were their initial hypothesis coming into the class.

What's the sum of all the revenue from day 1 purchase, so you're keeping them through all the grow activities you're undertaking.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The answer is simple math.

And the next thing they were looking at was their target market.

But because I had to cut lawns all summer for all of our neighbors and get paid to do that,

Procter amp Gamble products, and Procter amp Gamble, you know, the statistic always cited is that Wal Mart is their largest customer, and it's true, as one store,

And what do great customers do, great feeling customers?

I leave this room, and it's over.

It's not.

X number of customers equals X number of dollars...

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So as a result of that, demographers predict that through 2025, 75 to 85 percent of new households will not have kids in them.

X number of prospects equals X number of customers.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Let's take a look at a customer acquisition process that reaches 100 people a day and activates 10 .

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

And after two days, you have activated 20 customers.

When I got there, we had zero happy customers.