They attract customers by offering high quality goods.

If the quality of your product meets with our customer's approval, we will place regular orders.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Cross sell, well that's also kind of simple.

So on day one, these were their initial hypothesis coming into the class.

And we found after much research that actually not much research, quite simple research that the counterfeit customer was not our customer.

Where on the other extreme, the complexity of selling toner over the web. Incredibly simple.

The goal was not to use this process to find all the bugs though they might come up.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

What are all the pieces? Well let's take a look.

So just as an side keep going, guys, this is good.

How much did it cost to acquire a customer? How much did the campaign cost?

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

When you bring in the next new customers, banks now think that's a popular strategy, and this referral program just helps your customers, hopefully, who are satisfied sell more of your product for you.

But just understand that in new markets of course you don't get out and ask people what features they need.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Well, there are customers and there are competitors.

Much like ranking ranking pain, I want you to think about ranking gains.

In an existing market, I will likely know something no one knows.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

As we'll see, customer relationships start with get.

Next, they got out of the building again.

Here's your client list.

This helps you avoid building products no one wants, and it maximizes the learning per time spent on the product and on customers.

Now, one word of caution.

When you're thinking about growing customers, nothing magic.

This test between problem and solution and your features and customers is actually sometimes called product market fit.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Today, we're going to be talking about distribution channels.

not what engineering or the founders thought

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.