We still have earned and paid media driving customers into the funnel.

Instead of pricing based on cost,

And in value proposition, the goal of this is to find out that minimum viable product.

Who are your key partners and suppliers?

At clone market, the customers are possibly known because you copied an existing market

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

There are some other things to consider in customer segments besides jobs to be done and pain and gain, and that is who's the customer?

And the goal of all this is to actually define the customer persona or archetype, which is just a fancy way for saying

There are people who use search, but there are people who are payers who are actually a whole different customer segment.

So on day one, these were their initial hypothesis coming into the class.

You could say look, I performed services that will earn me 200 in the future

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Did he ever mention any particular client being unhappy?

And what Christensen said is, What functional or social jobs are getting done?

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Why you're doing all this is to define the minimum viable product, or sometimes called the MVP for short.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

And the key thing that you want to worry about is churn or sometimes called customer attrition.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

And number 4. Access to customers.