Two of his portfolio managers had taken on a new client.

Manage your personal finances

Look. This company over here, we're going to issue more shares, for more people to contribute money

The year goes by, and then even after paying Pete the 1 , so we had 500 of assets under management this whole assets under management a year later goes to,

And instead of putting that 400 in cash, because you didn't get the cash you can't do that,

And I'm going to manage this money right over here, and I'm just going to take a percentage of the total assets under management

Hi. Eugene Provost, financial adviser.

But a consultant told us we need to manage our clients and not service them.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

As loadmaster,you're in charge of everything that's brought aboard the aircraft?

We finally got our meeting with the War Assets Administration in Washington.

We control assets of over 50 billion.

And it's legitimate monopoly of means of violence, administrative control, management of public finances, investment in human capital, provision of citizenship rights, provision of infrastructure, management of the tangible and intangible assets of the state through regulation, creation of the market, international agreements, including public borrowing, and then, most importantly, rule of law.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Oh, God. One of these days I'm gonna just sort through all the Dad stuff.

But we need to think broad scale. We need to think globally.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

I entrusted my property to him.

Many companies have huge databases of customer information.

Our department is working with the Office of Foreign Assets Control. Have you heard of them?

Well, in bankruptcy, the bankruptcy courts takes receivership of all of your assets.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Well number 1 is you could post it to the forums, and we'll select the best presentations and put them on Steve's blog.

Sometimes for an hour or two, then we catch a bit of a lecture.

Where on the other extreme, the complexity of selling toner over the web. Incredibly simple.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

But he said you know Nempo...

So now they're looking at industrial enzyme manufacturers, their key activities are R amp D, and production support is their next change.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Manage your finances, accounts, and investments

So its assets.